What is #UniteForParkinsons?
#UniteForParkinsons is an annual global Parkinson’s campaign – launched on 11 April 2017 by the EPDA and Parkinson’s UK. The campaign aims to raise unprecedented awareness of Parkinson’s around the world and to grow an active global Parkinson’s community.
In 2017, our aim was to engage the international Parkinson’s community in sharing a simple social media hashtag (#UniteForParkinsons). We wanted to prove there was an appetite to work together on a common cause, and when people from 90 countries used the #UniteForParkinsons hashtag on 11 April 2017, we knew we had created something significant, and that there was potential to develop it into something bigger. Download our two-page 2017 analysis that highlights the campaign’s main results and achievements.
The 2018 #UniteForParkinsons campaign
In 2018, we wanted to build on the 2017 foundations and create a bigger and better campaign. So, the EPDA and Parkinson's UK teamed up with Parkinson's organisations in Africa, Australia, India and the US, including the Michael J Fox Foundation and the World Parkinson Coalition to broaden the #UniteForParkinsons campaign scope and ambition.
We wanted to reach the general public and to turn #UniteForParkinsons into a bigger, better and more impactful campaign to show the world what Parkinson’s truly is. We did this by creating an official #UniteForParkinsons promotional film using emotive video footage from people all over the globe. In case you missed it, please watch it and share it with your contacts, using the #UniteForParkinsons hashtag! We also encouraged thousands of people to share their own stories and experiences on 11 April.
The results were staggering. Check out the campaign website – uniteforparkinsons.org – to get a taste of what happened on the day. There were literally thousands of thoughts, messages, videos and photos from one side of the globe to another.
A concise report that outlines the results of this year's campaign is available for download here:
#UniteForParkinsons 2018 - Post-campaign analysis
The 2019 #UniteForParkinsons campaign?
The EPDA, Parkinson’s UK and our global partners are currently reviewing the success of the last two years’ campaigns, and will consider how to grow and develop it in the future. Updates will appear on this page and the campaign website later in the year. Watch this space!